BrandConnex, a U.S. News company, is the exclusive licensing agent for U.S. News & World Report. We work with a wide range of clients who wish to use U.S. News brand assets and other content.
Credibility is a key component of U.S. News’s journalism. In order to preserve credibility, the reporters and editors who produce U.S. News hospital rankings are independent of business operations.
U.S. News publishes journalism – including rankings articles, news and consumer advice – that give its millions of readers actionable content so that they and their families can navigate life’s most important decisions.
U.S. News journalists who work on rankings and other content are not involved in the sale or license by BrandConnex of any products or services, and revenue considerations do not impact U.S. News rankings in any way. Whether a ranked entity does business with U.S. News does not affect whether or not such entity will be ranked and, if the entity is ranked, where it appears in the rankings.
Clients that earn high rankings or ratings from U.S. News may obtain permission to promote their award by using badges and emblems that feature the U.S. News logo. Only a portion of the organizations that are evaluated are eligible for badges.
Only BrandConnex, the exclusive awards-licensing agent of U.S. News, may provide permission to promote the awards and to display U.S. News badges or emblems.
While the specific metrics of U.S. News rankings and ratings depend on the institutions, companies, products and services being evaluated , U.S. News journalists prepare all rankings and ratings – and determine the criteria for award eligibility – using objective, measurable metrics that are updated regularly. Some metrics, such as the methodologies used to rank the best hospitals or best colleges are refined annually.
Methodologies for how rankings and ratings are determined for specific institutions, companies products and services are viewable at any time on U.S. News’s website, including methodologies used to determine the best universities, the best hospitals, the best cars, the best banks, and more.
U.S. News takes great care in getting the numbers right – collecting a variety of data points, conducting in-depth analyses, consulting with experts, and tweaking the methodologies based on new data sources and insights. That’s why so many local and national news outlets frequently cite the rankings and ratings and why many organizations wish to share their U.S. News awards with the public.
Millions of people turn to U.S. News every month for guidance on making important decisions. Independent research, for example, shows that a majority of U.S. college students referred to U.S. News at some point during their college-selection process. Another survey showed that, when researching hospitals, far more people turn to U.S. News than to any other publisher of hospital rankings.
U.S. News doesn’t publish rankings just for the sake of rankings. Its rankings and ratings are part of broader decision-support offerings that provide a wealth of information about the institutions, companies, products and services being evaluated. That’s why people searching for helpful information don’t just glance at U.S. News rankings; they tend to dig down further and engage deeply with what U.S. News publishes.
As confirmed in a recent academic study, most people almost instantly recognize U.S. News badges as a reliable indicator of high quality.
Download our media kit to receive a free press release template and to see examples of how others have leveraged their U.S. News awards.
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