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Leverage ratings from a trusted, independent source to help your customers feel confident in choosing you.

If you've earned an award, are you taking full advantage of it?

U.S. News & World Report uses world-class data and technology to publish independent reporting, rankings, journalism and advice that has earned the trust of readers for more than 90 years.

Editorial integrity is our top priority. Licensing an award never affects current or future rankings.

Do award badges actually affect consumers’ decisions?

Research says yes: and the impact is measurable.

favorably viewed.
93 %

93% of participants favorably viewed ads with a ranking on a verifiable third-party source, describing the ad as credible.

the impact.
2 x

When viewing an ad for only three seconds, nearly twice as many participants remembered an award when a U.S. News badge was visibly displayed (62.5%) vs. when no badge was displayed (32.6%).

more likely to choose.
94 %

94% of U.S. news survey participants are more likely to choose a hospital because it was rated highly by U.S. News & World Report.

“Inclusion on a respectable third-party list serves as a reputational badge of honor that has been shown to affect consumer decisions, including applications to a law school, visits to a hospital, and even product sales.”

Dr. Mathew Isaac - Chair, Department of Marketing, Seattle University

Sources:

  1. Savvy Consumers May Be More Trusting of Ads Than Marketers Expect | New York Times. Link. Accessed 29 May 2025.
  2. Mothew I. Isaac, Kent Grayson, Beyond Skepticism: Can Accessing Persuasion Knowledge Bolster Credibility?, Journal of Consumer Research, Volume 43, Issue 6, April 2017, Pages 895–912, Link.
  3. Isaac, Mathew, S. A Sign of Trust? The Value of Source Attribution in Accolade Claims, Interdisciplinary Journal of Signage and Wayfinding, Vol. 4, No. 2, Aug. 2020, pp. 23–36. Link.
  4. Best Hospitals Rankings & Ratings | U.S. News & World Report. Link. Accessed Nov 17, 2025.

We work with companies of every size and industry.

From nationally-known to small regional brands, U.S. News & World Report rankings help customers make important life decisions at every level.

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