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Laura Stiles

The Power of Curated Lists on Consumer Psychology

Why Rankings, Especially at “Round” Numbers Such as the Top 10, Top 25, or Top 50, are so Powerful In an era of information overload and ad fatigue, curated lists from a trusted publisher are some of the most effective advertising techniques in use today.  Why? They can drastically simplify decision-making for consumers. “The popularity […]
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Laura Stiles

What Advertising Techniques Do Successful Companies Use to Build Consumer Trust?

The value of credibility from trusted third party rankings. As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers find useful and even welcome. In a study about consumer skepticism conducted by Kent Grayson, a Northwestern University Marketing professor, researchers found that some types […]
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Laura Stiles

Do Award Badges Really Influence Consumer Decisions? What the Research Shows

A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent academic study that addresses this exact question; specifically about a U.S. News & World Report badge. This research was conducted by an independent academic institution and is unaffiliated with U.S. News & World Report. A […]
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