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Featured News & Helpful Insights Laura Stiles March 17, 2026 What Advertising Techniques Do Successful Companies Use to Build Consumer Trust? Featured News & Helpful Insights Laura Stiles February 25, 2026 Do Award Badges Really Influence Consumer Decisions? What the Research Shows Featured News & Helpful Insights Winifred Bennett June 18, 2025 The Impact of […]
Window cling of Northwell Lenox Hill Hospital in Manhattan, featuring a Best Hospitals badge…
A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’…
The value of credibility from trusted third party rankings. As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers find useful and even welcome. In a study about consumer skepticism conducted by Kent Grayson, a Northwestern University Marketing professor, researchers found that some types […]
Independent research showed that people who saw an ad with a badge were twice as likely to remember the award. They also viewed the ad more credibly and were more likely to select the organization. A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent […]
Social media advertisement from Travel + Leisure Co. showing that they were ranked as a “Best Company to Work For” by U.S. News & World Report. The Value of Credibility From Trusted Third-Party Rankings As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers […]
At the end of February, U.S. News & World Report issued its first-ever Best Home Health ratings. As one of the world’s trusted authorities in ranking the quality of hospitals, healthcare facilities, and healthcare products, these data-backed rankings from U.S. News & World Report provide a resource for millions of Americans looking for high-quality healthcare […]
Window cling of Northwell Lenox Hill Hospital in Manhattan, featuring a Best Hospitals badge from U.S. News & World Report. A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent academic study that addresses this exact question; specifically about a U.S. News & World Report […]
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