Helpful Industry Insights

The value of credibility from trusted third party rankings. As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers find useful and even welcome. In a study about consumer skepticism conducted by Kent Grayson, a Northwestern University Marketing professor, researchers found that some types […]

Independent research showed that people who saw an ad with a badge were twice as likely to remember the award. They also viewed the ad more credibly and were more likely to select the organization. A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent […]

Social media advertisement from Travel + Leisure Co. showing that they were ranked as a “Best Company to Work For” by U.S. News & World Report. The Value of Credibility From Trusted Third-Party Rankings As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers […]

A question we often hear at BrandConnex Is: “Do award badges actually affect consumers’ decisions?” This article examines an independent academic study that addresses this exact question; specifically about a U.S. News & World Report badge. This research was conducted by an independent academic institution and is unaffiliated with U.S. News & World Report. A […]