BrandConnex enables excellent organizations to stand out in a crowded marketplace by promoting a favorable ranking or rating from a respected publisher. We help your brand’s message cut through information overload, banner blindness, and ad fatigue to truly rise above all the noise.
If you’d like guidance on how you can increase trust in your brand by licensing an award, get in touch with us. We provide personalized support tailored to your unique needs.
BrandConnex enables excellent organizations to stand out in a crowded marketplace by promoting a favorable ranking or rating from a respected publisher. We help your brand’s message cut through information overload, banner blindness, and ad fatigue to truly rise above all the noise.
BrandConnex was established in 2021 by U.S. News & World Report to manage the paid usage of its content, including the display of U.S. News-trademarked award “badges” (logos) and emblems. U.S. News set up BrandConnex as a separate company to insulate the highly trusted journalism of U.S. News from any hint of commercial influence.
BrandConnex is the exclusive awards-licensing agent for U.S. News. Only BrandConnex can grant permission to display a U.S. News badge or emblem, or to promote a U.S. News ranking or rating in other ways.
Experts at U.S. News determine what standards an organization or product must meet to earn badge or emblem eligibility, and they use objective, measurable metrics to award rankings and ratings to products and organizations.
With years of experience in the publishing, advertising, and awards-licensing industries, the BrandConnex team is able and eager to meet your organization’s unique needs.
We don’t influence, interfere with, or reinterpret a publisher’s rankings, ratings, or content. Respected publishers possess a valuable asset: trust. We won’t do anything that undermines that trust. As U.S. News states in its communications, “Purchase of a license from BrandConnex will not affect current or future rankings, ratings, or award eligibility.”
A badge or emblem promotion is like a sound system: It should amplify the publisher’s content – sharing it with people who would not otherwise see it – without distorting it. If your organization has won an award, we will guide you through methods of promoting the award, enabling you to show it to members of your audience who might not otherwise see it. We will also guide you through the appropriate use of badges, emblems, and other awards promotions to ensure that the content is accurately represented.
We know we’ll only be successful in the long run if we enable you, our clients, to succeed. We will help you understand your rankings and ratings, provide guidance on appropriate and effective awards promotions, and when necessary, present your questions and concerns to the publisher.
We recognize that all of our clients are unique. When you work with us, we take into account your unique mission, unique challenges, and your unique “voice.” You will have access to a knowledgeable BrandConnex promotions specialist (an actual human being!) who can help you determine how best to leverage your awards to meet your unique promotional needs.
We value cultivating long-standing personal and professional relationships. We believe the people and the brands we work with should feel like valued partners.
We treat each other with kindness and respect. We express appreciation for every person’s efforts and skill sets. We value our employees and the connections we make with the people at the brands we serve.
At BrandConnex, we work hard as a team, stepping in when something needs to be done while also appreciating that everyone has their own unique strengths and needs. We have a genuine desire to help each other and the brands we partner with.
We provide a bridge between the publisher and award winners. When you partner with us, we work with you to ensure that badge usage in your marketing is accurate. This protects you from claims of misleading the public. We also try to protect the publisher’s brand by taking action against unauthorized use of its awards and by discouraging false or misleading claims about its rankings. If a client ever proposes language for an award promotion that doesn’t align with the specifications of the U.S. News award, we work with them to figure out alternatives.
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