People trust rankings from U.S. News & World Report to help them make life’s biggest decisions. Show them why they can feel confident choosing you.
Whether your focus is on growing your sales, recruitment, or building brand recognition, showcasing your ranking from U.S. News can amplify your messaging.
Add badges and emblems to your:
Your homepage is like your digital front door.
Make a great first impression and set a tone of credibility by incorporating your award throughout your website.
Show off your award where your followers are already scrolling.
Turn recognition into sharable content by incorporating your award into stories, posts, paid ads, and profile banners.
Stand out on crowded web pages with a symbol viewers immediately recognize.
Showcase your badge in digital ads so they’re credible at a glance.
Build trust in a big way.
Showcase your award on billboards, bus wraps, transit ads, and more where your audience lives and works.
Tangible materials can lend a longer shelf life to your award.
Give your recognition authority and longevity by including badges in magazines, flyers, newspapers, and framed awards.
Enhance your reputation with every click.
Include awards in the body or signature of your internal or marketing emails to provide credibility.
Turn every shirt, thermos, or product package into a badge of honor.
Reinforce pride in your organization by putting your award on corporate merchandise, or gain consumer trust by putting your award on packaging they’ll see on shelves.
Attract top talent by providing third-party validation.
Feature your award on LinkedIn posts, job listings, and career fair banners to show prospective employees they’ll be joining an organization they can be proud of.
Reach your audience visually and emotionally with some of the most immersive storytelling tools: audio and video.
Gain thousands–if not millions–of views in living rooms, cars, or on phones.
Turn routine moments into reminders of your excellence.
Display your award in unique ways: lock screens and desktop backgrounds, patient portals, slide decks, signage in waiting rooms, cake toppers, sky banners, and much more.
U.S. News has no objection to you issuing an accurate press release about your organization’s award; in fact, U.S. News offers press-release templates for most of its awards. It also has no objection to one-time organic (that is, unpaid) social-media posts, publishing a link to the usnews.com page showing your award, or posting a plain-text (no graphic elements or stylized lettering) announcement on your website.
Because of such well-known U.S. News rankings as Best Colleges and Best Hospitals, U.S. News badges and emblems are widely recognized as symbols of excellence that are awarded by a trusted, unbiased publisher.
There’s no need to abandon your current messaging in order to promote your award. Many of our clients use U.S. News badges in their posts and promotions without actually mentioning their rankings or ratings. A U.S. News badge provides validation that your organization provides an excellent service or product.
If your organization is not eligible for an award next year or does not license an award, you must remove the badges and emblems from your marketing materials when the new rankings or ratings are published. That said, most organizations continue to license their awards year after year, and many make it a cornerstone of their marketing plan because they find the value speaks for itself. They recognize that a U.S. News badge is a rare gem – a true differentiator in a crowded marketplace.
No. Purchasing a BrandConnex license will have no impact on your current or future U.S. News rankings, ratings, or award eligibility. U.S. News journalists create the rankings and ratings using objective data, without any input from BrandConnex, and they have no role in the licensing of badges or emblems.
When a ranked item enters the Top 10, Top 25, or Top 50, that has a disproportionate and surprisingly powerful effect on consumers.
“Inclusion on a respectable third-party list serves as a reputational badge of honor that has been shown to affect consumer decisions, including applications to a law school, visits to a hospital, and even product sales.” - Mathew S. Isaac, Ph.D.
Customers believe third-party testimonials to be one of the most credible forms of advertising.
Certain advertising tactics, such as ... mentioning a recent ranking by a third-party source like U.S. News & World Report, received the most positive reactions from participants,” wrote Zach Schonbrun in the New York Times.
Attribution to a trusted third-party is important for viewers to trust the ad.
“Without sufficent attribution, an accolade claim may not even be encoded as a legitimate honor from a third-party entity, and may therefore be dismissed as non-credible.” - Mathew S. Isaac, Ph.D.
This research was conducted by an independent academic institution and is unaffiliated with U.S. News & World Report.
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