March 19, 2026

Why Rankings, Especially at “Round” Numbers Such as the Top 10, Top 25, or Top 50, are so Powerful In an era of information overload and ad fatigue, curated lists from a trusted publisher are some of the most effective advertising techniques in use today.  Why? They can drastically simplify decision-making for consumers. “The popularity […]

At the end of February, U.S. News & World Report issued its first-ever Best Home Health ratings. As one of the world’s trusted authorities in ranking the quality of hospitals, healthcare facilities, and healthcare products, these data-backed rankings from U.S. News & World Report provide a resource for millions of Americans looking for high-quality healthcare […]

The value of credibility from trusted third party rankings. As much as everybody dislikes ads, marketing professionals may be surprised to learn that there are some types of ads consumers find useful and even welcome. In a study about consumer skepticism conducted by Kent Grayson, a Northwestern University Marketing professor, researchers found that some types […]